Title: Director of Content Strategy
Education: University of Florida
Location: New York, NY
Expertise: Fashion, Beauty, Lifestyle
- Samantha is a writer and editor with almost a decade of experience covering fashion, beauty, and lifestyle.
- She currently oversees content strategy for Dotdash Meredith's Beauty & Style brands: InStyle, Byrdie, and Brides.
- In addition to InStyle, her work has been featured in Cosmopolitan, MyDomaine, House Beautiful, and more.
Experience
Samantha began her career writing and managing social media for digital publications including POPSUGAR, Who What Wear, and Delish. She joined Dotdash Meredith in 2019 as an editor at Brides, later becoming a senior editor and assistant general manager for the brand. Currently, Samantha oversees content strategy for Dotdash Meredith's Beauty & Style brands, including InStyle.
Education
Samantha graduated from the College of Journalism and Communications at the University of Florida with a B.S. in Advertising.
About InStyle
InStyle is an award-winning destination for fashion, beauty, and pop-culture, with an all-are-welcome ethos that swings open the proverbial velvet ropes. Whether you’re looking for a wardrobe refresh, haircut inspiration, or a story that’ll make sparkling cocktail-party conversation, our expert-connected coverage is where to start. Learn more about our team and editorial guidelines, here.
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